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process

Once the project outline and business plan has been developed, Link forms a project team and pulls together the required skills and talents.

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PROJECT TIMELINE

*Please note the below is based on a large size project. Depending on the requirements of the project this timeline will be amended.

link consultancy

START

INITIAL MEETING AND PRELIMINARY ASSESSMENTS

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  • Market and feasibility study 

  • Competitor analysis

Week 1 & 2

BRANDING

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  • Brand Positioning, naming and identity

  • Brand awareness

  • Brand Guidelines

  • Initial designs, website and menu design

Week 4

PROJECT AND STRATEGY BRIEF

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  • Requirement identification

  • Project brief preparation

FINANCIAL REVIEW

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  • Business Plans

  • Financial budgeting & build costs

SALES STRATEGY

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  • Local Business outreach plan

  • Corporate and Private social events

  • Retention programmes

  • Competitor analysis

Week 8

MARKETING STRATEGY

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  • Pre-launch marketing strategy to be created and agreed 

  • Teaser campaign to be put together  

  • Website design - briefed to designer / developer 

  • PR pitches, assistance in selecting agency and negotiating fees, agreeing target KPI’s and media lists   

  • Digital marketing strategy to be created including social media plan to drive followers and engagement 

  • PPC, SEO and ad campaign to be devised 

  • Organise food, beverage and venue photo and videoshoots   

  • Print and digital asset development 

CONCEPT CREATION

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  • Mood Board

  • Financial model

  • F&B Development

Week 10

DESIGN PROPOSAL

AND TENDER

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  • Kitchen tender and procurement

  • FF&E procurement

  • Operational design direction

  • Service design strategy

Week 12

 HR MANAGEMENT

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  • HR documentation and employee operational handbook

CONCEPT PROPOSAL

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  • Project brief

  • Decor design and layout proposal

  • Coloured renderings

  • Construction tender

Week 15

CULINARY AND
RECRUITMENT

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  • F&B development

  • Recruitment and onboarding

  • Menu tasting

  • Cocktail tasting

  • Wine Selection

OPERATIONAL MANUAL
FINALISATION

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  • Finalised SOP's

  • H&S procedures guidelines

Week 20

CONCEPT IMPLEMENTATION

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  • Brand finalisation

  • F&B tasting

  • Team training

  • Menu finalisation

  • OS&E Procurement

Week 54

POST CONSTRUCTION

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  • Defects identification

  • Final inspections

Week 76

PRE - LAUNCH

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  • Soft opening

  • Marketing strategy review

  • Social media strategy review

  • Operations strategy review

Week 78

DESIGN PROPOSAL AND TENDER

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  • Complete project brief

  • Cost estimates

  • Design sign off

  • Secure planning consent

MOBILISATION & CONSTRUCTION

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  • Construction period

  • Construction supervision

  • Construction works visits

  • Specifications approvals

ONGOING SUPERVISION

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  • Ongoing construction supervision

  • Ongoing works visits

  • Ongoing provision of information

Week 80

LAUNCH

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